Quick Tips for Growing Your Small Business on the Web
Effective online marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products.
One of the biggest mistakes that many businesses online make is that they do not have a plan for success.
You should also do some market research analysis on Google, and Yahoo, and MSN, so that you know which search terms people are searching for the most. Some search
terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target
seo reseller program
because you will be sharing that market with your competitors.
If you are just beginning your online marketing strategy the top 20 list below will get you started on a plan that has worked for many.
1. Optimize your website so that search engines can find you organically. This is also known as search engine optimization. You can either outsource or utilize the
various tools available in the Internet to apply SEO to your website.
2. Broadcast your site once live by sending out a press release to your e-mail contacts and to media partners as magazines, newspapers, radio, and television stations.
3. Offer an incentive to your affiliates ‘” Offering an incentive to your affiliates might just give them that extra 10% motivation to spend more time promoting your
program. More promotion means more sales.
4. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the
5. Add a page of content ‘” Write an article and add it to your site. The more pages Google can see on your website, the more chances you have of ranking for any
particular keyword.
6. Facilitate and run contests and giveaways via your web site. 7. Look for websites endorsing products or services that are complementary to the products or services
that you promote and get in touch with the site management to propose swapping of links. There are also services out there that help members swap links with each other
without cost.
8. Build an email database list and send regular newsletters with great content and offering
9. Write articles in your field of proficiency and disseminate them to editors to serve as web content for their website with a request that a link to your website and
a one-liner about your product or services be included in the article. This can significantly enhance your visibility.
10. Establish a business blog offering first-rate content and customary industry observation. Make the blog site interactive so you can not only create a solid brand
presence but also utilize it to collect feedback.
11. You can also consider listing your products or services with auction sites.
12. Registration with the many search engines available is basic in Internet marketing because latent and prospective customers will normally find you through search
engines. A two to three-week waiting time is standard before you can expect to be included.
13. Promote your site in industry, specialized, and other key directories – doing so will help your ranking and obtain traffic for your website.
14. Dominate your marketing niche with affiliate, reseller, and associate programs.
15. Write one piece of content and turn it into multiple pieces of content. For example, let’s say you write a 250 word blog post on Monday. On Tuesday, you can simply
turn that blog post into a podcast, and on Wednesday you can turn that same piece of content into a video. This will save you tons of research time trying to come up
with the right topic to create content around.
16. Create a web page on popular personal social sites such Facebook and Twitter etc.
17. Create a special discussion forum on professional social sites such as LinkedIn 18. Social Bookmarking – This technique involves using popular social sites and
bookmark particular post you have made. After posting a video to Youtube, for example, you may want to get additional traffic and backlinks to your website.
Bookmarking will help you rise up in the search engine rankings if used correctly.
19. Writing Articles- Article marketing is probably the best online marketing strategy when it comes to promoting your home business website(s) online for free. With a
little time and effort on your part, you can easily push out 1-2 articles per day and post them to high rank and traffic places.
20. Request an analysis from a business coach who has both offline and online marketing expertise
By following the above tips you will be on your way to creating a concrete internet marketing strategy that could boost your business substantially.
Quick Tips for Growing Your Small Business on the Web
Raymond Calbay
Raymond Calbay, Yahoo! Contributor Network
Apr 14, 2009 “Contribute content like this. Start Here.”
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If you run a small business in today’s world of WiFi access and computer cafes, you can’t afford to not have your presence felt on the Web. You’re at a disadvantage if
you’re not searchable on the Internet. No matter what your industry is – from selling goods, offering services, to renting out property – a web presence at the minimum
promotes and explains what you offer. It could also potentially link you up to more business opportunities.
Here is an overview of how to set up your online business component:
Build your website. The first thing you need to do is register your preferred domain name, or the address that your customers will type in their Web browser. Local
online registrars offer reservations that cost less than $10 a year. The rule of thumb is to create one that is identifiable with your business name.domain is already
taken, be creative and try out other variants
When having your website designed, you should find a Web host where you would store your web content, including texts, pictures, and multimedia files. Most web host
providers offer a slew of ready-made templates for you to choose from. If you want a customized look, hire a web designer (most work freelance and maintain negotiable
project-based rates) or get a crash course in Web design.
Hot tip: If you’re budget-conscious, free webhosts are also a good start. However, you should at least redirect your address using a URL “cloak” for better recall. For
example, Halogen Knowledge Services is a company enrolled in Mircrosoft Office Live’s Small Business program, but uses thecommunications.
Enable online business solutions. If you want to maximize the benefits of having a virtual office, you should have a way for your customers to directly contact you.
Interactive, online forms with the ability to email you data should be a staple of your website. It is also important that customers can transact with you using credit
cards, PayPal accounts (the Philippine edition recently got launched), or alternative payment methods. Basic contact details such as your exact business location,
telephone, and staff should be prominently displayed in your Contact Us page.
Advertise on the Net. You can use Google AdSense, which places short advertisements for your business to participating websites, at a minimum cost. You could also
enlist on the many free online yellow pages, Social networking sites for business professionals such as LinkedIn or Spoke could also provide you with necessary
exposure to potential customers. Don’t stop trading links with others. Develop an email campaign. Always put your website in your email signature!
Hot tip: When potential customers type “Asian furniture reseller” in their search bars, you would want your website listed as the top result or at least in the first
few search pages. To improve your website’s ranking in online searches, style your content using search engine optimization (SEO). SEO highlights keywords that search
engines pick up in your web copy, effectively promoting your services.
Consider the Web as a huge neighborhood where you can grow your business!